When it comes to event content repurposing, The average corporate event spends between £5,000 and £25,000 on video making. Here’s how to transform that spend into six months of content.
The Hidden Waste in Event Video making: Event Content Repurposing
Picture this. Your company has just wrapped up its annual event. The content supplier captured hours of keynotes, panel discussions, product demos. and candid moments. The footage looks great. The highlight reel gets some views on LinkedIn. A few session recordings go up on YouTube.
Then,..nothing.
Plus, That footage sits on a hard drive somewhere, representing thousands of pounds of untapped possible. Sound familiar?
Also, What’s more, You’re not alone. This is the reality for the vast majority of corporate events. Companies invest big budgets in capturing their events professionally, only to extract a fraction of the possible value from that footage.
The Mathematics of Content ROI
Also, Let’s break down what most companies now get from their event video spend:
old-school approach (what most companies do):
- 1 highlight reel (2-3 minutes)
- 5-10 full session recordings
- Maybe a few photos for social media
Total usable content pieces: 10-15
Now consider what’s actually possible with the same footage:
Modern AI-powered approach:
- 10-15 short-form video clips optimised for LinkedIn, Instagram, and TikTok
- 20-30 quote graphics extracted from speaker highlights
- 5-8 podcast episodes from panel discussions and interviews
- 15-20 blog posts generated from session transcripts
- Sales enablement clips for your business growth team
- Training content for internal use
- Case study material from customer testimonials
- Event recap newsletters
Total usable content pieces: 80-100+
Plus, That’s not a typo. The same footage that now yields 10-15 pieces can generate ten times that amount when processed through modern workflows.
What’s Changed: The AI Revolution in Content Creation
What’s more, until recently this level of event content repurposing was technically possible but economically impractical. The manual effort required to transcribe, edit, design. and improve dozens of content pieces would take weeks and cost more than the original making.
Three things have fundamentally changed this equation:
1. Automated Transcription and Analysis
In fact, AI-powered transcription is now accurate enough to handle multiple speakers, technical jargon. and varying audio conditions. More these tools can now identify the most quotable moments, the clearest explanations. and the most engaging segments on its own.
2. Intelligent Clip Detection
In fact, As a result, Modern editing tools can analyse footage to find natural cut points, identify speaker changes. and even assess interest possible based on delivery patterns. What used to require a skilled editor watching every minute of footage can now be accomplished in a fraction of the time.
3. Batch Processing and Template Systems
So, Once you’ve established your brand guidelines, converting raw content into platform-optimised formats becomes largely automated. Quote graphics, video captions, aspect ratio conversions. and formatting for different platforms can all be handled systematically.
The 6-Month Content Calendar
Therefore, Here’s what a strategic event content repurposing plan looks like for a two-day corporate event:
Week 1-2: Immediate Post-Event
- Highlight reel for broad distribution
- Key announcement clips
- Speaker thank-you content
- “Best of” photo galleries
Month 1: Deep-Dive Content
- Full session videos with chapter markers
- Detailed blog posts from keynotes
- Quote graphics series
- Behind-the-scenes content
Months 2-3: Themed Series
- Topic-based content clusters
- “Lessons from [Event Name]” series
- Expert insight compilations
- Audience reaction and testimonial content
Months 4-6: Evergreen Repurposing
- Timeless advice clips
- Industry trends content
- Training and onboarding materials
- Teaser content for next year’s event
5 Questions to Ask Your making Company
Indeed, If you’re planning an event and want to maximise your content ROI, here are the questions that separate modern making partners from old-school ones:
For example, 1. “How many usable content pieces will we get from this making?”
What’s more, If they can’t give you a specific number, that’s a red flag.
2. “What’s your turnaround time for deliverables?”
Modern workflows should deliver initial content within days, not weeks.
3. “How do you handle platform-specific formatting?”
Moreover, LinkedIn, Instagram, TikTok, and YouTube all have different optimal formats. Your making partner should get these nuances.
4. “What’s had beyond the highlight reel?”
Plus, the highlight reel is table stakes. Push for specifics on more content extraction.
5. “How do you approach content categorisation and tagging?”
Good content is organised content. Ask about their system for making footage searchable and reusable.
Making the Business Case for Event Video ROI
Also, For internal stakeholders who need convincing, here’s how to frame the ROI:
Cost per content piece (old-school approach):
£15,000 content budget ÷ 15 content pieces = £1,000 per piece
Cost per content piece (modern approach):
£15,000 content budget ÷ 80 content pieces = £187.50 per piece
That’s an 80% reduction in cost per content piece. You achieve this not by spending less on making. but by extracting more value from the same spend.
The Bottom Line on Corporate Event Video
Your next corporate event is a content goldmine waiting to be extracted. The tech exists today to transform a single making day into months of strategic content through smart content repurposing. The only question is whether you’ll tap into that possible or let it gather dust on a server.
The making budget you’ve already allocated could fuel your content calendar for half a year. It could provide your sales team with powerful enablement materials. It could establish your executives as thought leaders in your industry.
…Or it could produce a highlight reel and a few session recordings.
The choice is yours.
Interested in learning more about maximising your event making spend? Contact Gass Productions to discuss how AI-powered post-making workflows can transform your content strategy.
For more on content marketing best practices, see Content Marketing Institute.
