BRAND GUIDELINES

Live Event & Creative Video Production Services
Version 1.0 | February 2026

CONTENTS

1
Cover
2
Contents
3
Introduction
4
Our Proposition
5
Mission & Beliefs
6
Benefit Ladder
7
Personality & Tone of Voice
8
Service Portfolio
9
Brand Assets Divider
10
Visual Summary
11
Logo Story

12
Logo Usage
13
Logo Proportions & Clear Space
14
Logo Misuse
15
Strapline
16
Master Colour Palette
17
Master Font Palette
18
Brand in Action Divider
19
Content Pillars
20
Digital Presence
21
Contact

INTRODUCTION

Gass Productions - Capturing Creativity

Welcome to the gassProductions Brand Guidelines. This comprehensive document defines the visual identity, tone of voice, and brand principles that guide all communications and touchpoints for gassProductions.

For over 20 years, gassProductions has established itself as a leading provider of live event and creative video production services. Our brand reflects our commitment to excellence, innovation, and authentic partnership with our clients.

These guidelines ensure consistency across all applications—from our digital presence to physical materials—while allowing for creative flexibility within the defined brand framework. Whether you are a team member, partner, or collaborator, this document serves as your reference for maintaining the integrity of the gassProductions brand.

Our brand is more than just a visual identity; it represents our values, our promise to clients, and our dedication to delivering exceptional production experiences.

OUR PROPOSITION

What We Stand For

gassProductions delivers comprehensive live event and creative video production services with over 20 years of industry expertise. We combine technical excellence with creative storytelling to bring our clients’ visions to life.

Our unique proposition lies in our ability to manage complex, multi-camera productions while maintaining the creative agility to capture authentic moments that resonate with audiences. We are trusted by leading brands including Adobe, Sony, Google, AWS, Microsoft, BMW, and the Premier League.

We don’t just produce events and videos—we create experiences that connect, inspire, and drive results for our clients.

MISSION & BELIEFS

Our Mission: To deliver outstanding live event and creative video production that exceeds expectations, builds strong client relationships, and pushes creative boundaries.

COMMUNICATION

Clear, transparent communication with clients, partners, and team members is fundamental. We listen carefully, understand needs, and keep everyone informed throughout every project.

HONESTY

We operate with integrity in all business dealings. We are honest about capabilities, realistic about timelines, and transparent about challenges and solutions.

QUALITY

Excellence is non-negotiable. Every frame, every edit, every moment reflects our commitment to the highest production standards and meticulous attention to detail.

INNOVATION

We continuously explore new technologies, creative techniques, and production methodologies to stay at the forefront of the industry and deliver cutting-edge solutions.

BENEFIT LADDER

FUNCTIONAL BENEFITS
Expert multi-camera production, live streaming capabilities, rapid turnaround editing, professional crew and equipment

EMOTIONAL BENEFITS
Confidence that your event will be captured perfectly, peace of mind knowing professionals are handling critical moments, pride in polished final deliverables

BRAND PROMISE
Your story told brilliantly. Professional, innovative production that makes you look great and connects with your audience.

PERSONALITY & TONE OF VOICE

BRAND PERSONALITY

Professional
Competent, reliable, and expert in our field. Clients trust us with their most important events and stories.

Creative
Innovative thinkers who bring fresh ideas and technical expertise to every project, pushing boundaries responsibly.

Collaborative
Partners, not just vendors. We work closely with clients to understand their vision and exceed their expectations.

Cinematic
We bring a cinematic sensibility to all our work, treating each project with artistic attention and technical precision.

TONE OF VOICE

Confident, not Arrogant
We speak with confidence about our expertise while remaining humble and respectful of client input.

Clear, not Jargon-Heavy
We explain our work in accessible language without dumbing down complex technical concepts.

Personable, not Casual
Friendly and approachable in our communications, yet maintaining professional standards and respect.

Inspiring, not Hype
We share genuine passion for our work and help clients understand the impact of great production without over-promising.

SERVICE PORTFOLIO

EVENT PRODUCTION

Multi-camera Production
Vision Mixing & Live Technical Direction
Live Streaming & Distribution
Highlight Videos & Same-Day Edits
Interviews & Testimonials
Podcast Production

CREATIVE VIDEO

Brand Story Films
Client Testimonials & Case Studies
Social Media Video Content
Product Launch & Promo Videos
Corporate Culture & Recruitment Videos
Animation

BRAND ASSETS

VISUAL SUMMARY

Logo

gassProductions Logo

Primary Colours

Black #000000

White #FFFFFF

Gold #FFE293

Typography

Outfit Bold

Headlines & Impact

Outfit Regular

Body Text

LOGO STORY

gassProductions Logo

The name “gass” is an acronym of Gregg, Andy, Sam, and Steve — four friends who coined the name while starting their final year university project at Winchester University. What began as a student collaboration grew into a professional production company.

gass productions limited was formally incorporated on 22 December 2006 (Companies House no. 06036348), and it was after this milestone that the logo was designed and created by co-founder and now Chief Technology Officer, Dan Radford.

The mark itself — “gass” set in a bold, rounded sans-serif within a black rectangular block — creates a distinctive visual presence that commands attention. The rectangular block symbolises structure and foundation, while the clean typography conveys modernity and professionalism. The deliberate simplicity ensures the logo works at any size, from a business card to a cinema screen.

When paired with “Productions” in the same typeface, the full lockup communicates the complete service offering. Our logo works across both light and dark backgrounds, maintaining equal visual impact in either context — reflecting the adaptability and professionalism of the brand.

LOGO USAGE

Dark Background Version (Preferred)
gassProductions Logo
Use when:

  • Placed on dark backgrounds (navy, charcoal, black)
  • On dark photography or video
  • As primary mark in most applications

Light Background Version
gassProductions Logo
Use when:

  • Placed on light or white backgrounds
  • On light photography
  • When dark version lacks contrast
Square Format — Dark Background
gassProductions Square Logo - White on Black

Square Format — Light Background
gassProductions Square Logo - Black on White

LOGO PROPORTIONS & CLEAR SPACE

MINIMUM SIZE

The logo should never be reproduced smaller than 100 pixels in width for web applications or 1 inch for print. Below this size, legibility is compromised.

CLEAR SPACE

Always maintain clear space around the logo. The minimum clear space is equal to the height of the lowercase ‘g’ in the logo. This prevents crowding and ensures the mark maintains visual prominence and breathing room.

PROPORTIONS

The logo lockup maintains a consistent aspect ratio. The rectangular “gass” block should always represent approximately one-third to one-half the total lockup width, with “Productions” balancing the composition.

ASPECT RATIO

The full gassProductions logo should maintain a landscape aspect ratio (wider than tall). Never crop or distort the logo to fit square or portrait layouts. Stack vertically only if space constraints absolutely require it.

LOGO MISUSE

Don’t Stretch
gassProductions
Never horizontally or vertically distort the logo. Maintain the original proportions in all applications.

Don’t Recolour
gassProductions
Do not apply gradient, shadow, or outline effects. Do not recolour the logo to brand colours. Use approved versions only.

Don’t Rotate
gassProductions
Always display the logo horizontally. Never rotate, angle, or place the logo on curved paths.

Don’t Crop
gassProductions
Do not crop or remove parts of the logo. Always use the complete, approved lockup.

Don’t Add Effects
gassProductions
Avoid drop shadows, glows, bevels, or other effects. The logo should always be clean and unadorned.

Don’t Overcrowd
Text
gassProductions
Text

Maintain adequate clear space around the logo. Never place competing elements too close to the mark.

STRAPLINE

Live Event & Creative Video Production Services

This is our official strapline and brand promise.

Usage Guidelines

  • Always paired with logo: The strapline should typically appear below or alongside the main logo in company materials.
  • Size relationship: The strapline should be noticeably smaller than the logo but still clearly legible. Typically 40-60% the size of the logo.
  • Never truncate: Always use the complete strapline. Do not abbreviate or modify the wording.
  • Colour: Use the same colour as the logo (white on dark, black on light, or gold on black for emphasis).
  • Font: Always use Outfit, typically in Regular (400) or Light (300) weight.
  • Spacing: Allow adequate space between logo and strapline—typically 15-20 pixels on digital, proportional on print.
  • Hierarchy: The strapline is secondary to the logo. It should enhance but not compete with the main mark.

MASTER COLOUR PALETTE

Black
HEX: #000000
RGB: 0, 0, 0
Primary background colour. Used for hero sections, navigation, and dominant visual blocks. Creates contrast with white text.

White
HEX: #FFFFFF
RGB: 255, 255, 255
Primary text colour on dark backgrounds. Used for body text, light section backgrounds, and neutral spaces.

Gold (Accent)
HEX: #FFE293
RGB: 255, 226, 147
Primary accent colour. Used for headlines, CTAs, dividers, highlights, and brand emphasis. Creates visual interest and guides the eye.

Charcoal
HEX: #212121
RGB: 33, 33, 33
Primary text colour on light backgrounds. Used for body copy and standard text to ensure readability.

Dark Grey
HEX: #333333
RGB: 51, 51, 51
Secondary text colour. Used for subheadings, captions, and supporting copy text.

Near Black
HEX: #030303
RGB: 3, 3, 3
Deep background colour. Used for premium dark sections and maximum contrast scenarios.

Off-White
HEX: #F2F3F5
RGB: 242, 243, 245
Light background colour. Used for section backgrounds and subtle visual separation without harsh contrast.

Warm White
HEX: #FAF9F5
RGB: 250, 249, 245
Alternative light background. Used for subtle warmth in certain section backgrounds.

Medium Grey
HEX: #A8ABB4
RGB: 168, 171, 180
Subtle text colour. Used for metadata, timestamps, secondary information, and muted text.

Light Grey
HEX: #D0D0D0
RGB: 208, 208, 208
Border and divider colour. Used for subtle separations and border strokes.

Light Grey 2
HEX: #E2E2E2
RGB: 226, 226, 226
Lighter border colour. Used for even more subtle borders and delicate dividers.

MASTER FONT PALETTE

OUTFIT TYPEFACE FAMILY

Outfit is a clean, modern sans-serif typeface from Google Fonts. It is available in weights from 300 (Light) to 900 (Black), providing excellent flexibility for typographic hierarchy.

HEADING HIERARCHY

H1 – Page Headlines (48-72px)
Brand Guidelines
Weight: 700 (Bold) | Line Height: 1.2 | Letter Spacing: 0.5px

H2 – Section Titles (32-48px)
Our Proposition
Weight: 700 (Bold) | Line Height: 1.3 | Letter Spacing: 0px

H3 – Subsection Titles (24-28px)
Service Portfolio
Weight: 600 (Semi-Bold) | Line Height: 1.3 | Letter Spacing: 0px

H4 – Card Titles & Labels (18-20px)
Communication
Weight: 600 (Semi-Bold) | Line Height: 1.4 | Letter Spacing: 0px

BODY TEXT

Primary Body (16px)
We combine technical excellence with creative storytelling to bring our clients’ visions to life. Our unique proposition lies in our ability to manage complex, multi-camera productions while maintaining the creative agility to capture authentic moments.
Weight: 400 (Regular) | Line Height: 1.8 | Letter Spacing: 0px

Secondary Body (14px)
This is supporting body text used for secondary information and extended captions.
Weight: 400 (Regular) | Line Height: 1.7 | Letter Spacing: 0px

EMPHASIS & ACCENTS

Light Weight (300)
Elegant, refined emphasis for premium contexts
Weight: 300 (Light) | Use for: Quotes, straplines, elegant captions

Medium Weight (500)
Balanced emphasis for key points and highlights
Weight: 500 (Medium) | Use for: Labels, callouts, highlighted text

Bold Weight (800)
Strong, impactful headlines
Weight: 800 (Extra Bold) | Use for: Cover text, major headings, impact statements

USAGE GUIDELINES

  • Always use Outfit for body copy and headlines—do not mix with other fonts
  • Maintain minimum font size of 12px for body text to ensure readability
  • Use weight variations to create hierarchy—avoid using colour alone to differentiate
  • Apply generous line spacing (1.6-1.8) for body text to enhance legibility
  • For all-caps text, add subtle letter-spacing for improved appearance
  • Limit to 2-3 font weights per design to maintain visual clarity

BRAND IN ACTION

CONTENT PILLARS

Behind the Scenes

Share the process, the people, and the passion that goes into our productions. Show our team at work, the equipment we use, and the creative decisions we make.

Examples: Production setup photos, crew spotlights, technical breakdowns, production day stories

Industry Insights

Demonstrate thought leadership by sharing trends, best practices, and our perspectives on the evolving production landscape. Educate our audience about production techniques and industry developments.

Examples: Production tips, technology trends, industry news, expert interviews

Client Success

Showcase the impact of our work through client testimonials, case studies, and project highlights. Celebrate the outcomes and results we’ve delivered for brands we admire.

Examples: Case studies, client testimonials, event recaps, metrics & results

Team Culture

Reflect our values and collaborative spirit. Share stories about our team, company milestones, and the culture that makes gassProductions special.

Examples: Team celebrations, company values in action, milestone announcements, team achievements

DIGITAL PRESENCE

WEBSITE

  • Use the dark theme as the dominant design approach (black backgrounds, white text)
  • Apply gold accents strategically to highlight CTAs, service panels, and key information
  • Use high-quality, professional imagery of production equipment and crew
  • Ensure fast load times and responsive design across all devices
  • Maintain consistent typography using Outfit at defined sizes and weights
  • Include clear navigation and obvious pathways to contact information

SOCIAL MEDIA

gass thumbnail logo
Company Profile Picture
LinkedIn, X, Instagram, YouTube

The gass thumbnail mark is the approved profile picture across all social media platforms. Its square format with rounded corners and bold “gass” wordmark ensures instant brand recognition at small sizes.

Always use this approved asset — never substitute the full lockup, a photo, or a cropped version of the logo as a profile picture.

  • Use vertical video formats optimized for Instagram Reels, TikTok, and YouTube Shorts
  • Maintain consistent colour palette in all graphics and overlays
  • Apply branded lower thirds and graphics with gold accents for video content
  • Share Behind the Scenes, Client Success, and Industry Insights content pillars
  • Use the gold colour (#FFE293) for key text overlays and design elements
  • Include contact information and CTAs in video descriptions and pinned posts
  • Post consistently across platforms: LinkedIn (industry insights), Instagram (visual stories), YouTube (full productions)

EMAIL COMMUNICATIONS

  • Always include the gassProductions logo at the top of email templates
  • Use the approved colour palette in email graphics and buttons
  • Apply gold (#FFE293) to call-to-action buttons for visual emphasis
  • Use Outfit font or web-safe fallbacks for consistency
  • Include full contact details in the email footer
  • Maintain professional tone aligned with brand voice guidelines
  • Ensure mobile responsiveness for all email designs

BRANDED TEMPLATES & ASSETS

  • Develop PowerPoint and Google Slides templates with brand colours and fonts
  • Create Zoom virtual background options using brand colours
  • Design email signature blocks with logo and contact information
  • Produce social media graphics templates (Instagram, LinkedIn, TikTok)
  • Create video title cards and lower thirds using gold accents
  • Develop presentation covers with consistent branding

Address:
Unit 2, The Granary
Home Farm, Westerham
Kent TN16 1SL
Phone:
+44 (0)1959 546 841
Email:
info@gassproductions.co.uk
Website:
gassproductions.co.uk

KEY CLIENTS
We are proud to work with leading global brands including Adobe, Sony, Google, AWS, Microsoft, BMW, Wella, Premier League, and Santander.

Thank you for taking the time to understand the gassProductions brand. These guidelines ensure consistency and professionalism across all communications.

For more informatio