Knowing how to brief a video production team for your corporate event is the foundation of successful event coverage. A clear, comprehensive brief ensures the production team understands your objectives, captures the right content, and delivers results that meet your expectations. For organisations working with event video production companies, investing time in the brief pays dividends in the final output.
Define Your Objectives Clearly
Start by articulating what you want the video content to achieve. Are you capturing content for marketing, internal communications, training, or social media? Each objective requires different shooting approaches and post-production styles. Consequently, clarity at this stage prevents misaligned expectations and wasted footage.
According to Content Marketing Institute, projects with clearly defined objectives deliver 50% better results than those with vague briefs. Specificity helps the production team prioritise their efforts effectively.
Describe Your Event in Detail
Provide the production team with comprehensive event information. This includes the venue, schedule, number of stages, expected attendance, and key moments to capture. Share the running order as early as possible. Furthermore, identify VIP speakers, sponsors, and any sensitive areas where filming restrictions apply. Our production team uses detailed event briefs to plan optimal camera positions and crew deployment.
Specify Your Deliverables
Be explicit about what content you need delivered and when. Do you require a same-day highlight reel, full session recordings, social media clips, or all of the above? Specify video formats, aspect ratios, and any platform-specific requirements. Additionally, clarify turnaround expectations for each deliverable. This information directly influences crew size, equipment choices, and post-production scheduling.
Share Brand Guidelines and References
Provide your brand guidelines including colours, fonts, logos, and tone of voice. Share examples of video content you admire, whether from your own previous events or other organisations. HubSpot recommends including both positive references and examples of styles you want to avoid. Visual references communicate creative direction more effectively than written descriptions alone.
Brief Your Production Team Effectively
A thorough brief transforms how your video production team approaches your corporate event. View our project examples to see how great briefs lead to great results. Contact Gass Productions to start the briefing process for your next event.
