Key event format shifts and technology trends shaping live events in 2025 and beyond.
The events industry has changed dramatically in recent years. Hybrid and virtual events are now mainstream, complementing traditional in-person gatherings. In 2025, most industry professionals agree: hybrid and virtual events 2025 trends are here to stay.
Staying ahead means understanding the latest trends — from the proportion of hybrid events on corporate calendars to the technology that drives engagement. If you’re planning events, or partnering with providers like gassProductions, knowing what’s hot this year will help you create experiences that resonate.
The Ongoing Rise of Hybrid Events
“Hybrid event” is no longer a buzzword — it’s a standard format. A hybrid event combines a live in-person audience with an online audience, offering both experiences at once.
Six out of ten professional associations expect hybrid and virtual events to remain a major part of their calendar. In North America alone, 15% of events are projected to be hybrid in 2025.
Why the sustained interest? Flexibility and reach. Hybrid formats can dramatically increase audience size without larger venues. Attendees who can’t travel can still participate virtually. 89% of event marketers agree that hybrid events are important to organizations and 91% believe they play an important role in the future, often citing reduced travel requirements and greater accessibility. Hybrid is becoming the default, not the backup.
Current Hybrid and Virtual Event Trends
High Participation in Hybrid
70% of event planners expect hybrid models to be a lasting format by 2025. Many major conferences now include a virtual component from the outset.
Virtual Events Growth
The virtual events market is projected to reach $236.7 billion in 2025, up from $193.5 billion in 2024 — and it’s expected to more than double by 2029. This includes webinars, online trade shows, and virtual conferences.
In-Person Endures
Despite virtual growth, 83% of 2025 meetings will have an in-person component. People still value face-to-face networking. The trend is towards blending formats, not replacing one with another.
Technology Shaping 2025 Events
Event technology is evolving at speed. One major trend is the integration of AI into planning and delivery. Around 50% of meeting planners now use AI tools for scheduling, matchmaking, and content creation. AI can also generate session summaries or video highlights in real time.
Audience engagement tools are also critical. 81.8% of virtual event organisers use live polling to keep participants involved. Hybrid event apps allow in-person and virtual attendees to network and interact through shared platforms.
Notable Tech and Format Trends in 2025
Advanced Production for Virtual
Virtual event platforms now deliver TV-style broadcasts with lower thirds, smooth transitions, and professional moderation. 67% of businesses run virtual alongside in-person events. Many hire teams like gassProductions to ensure virtual content is polished and brand-aligned.
AI and Automation
70% of global meeting professionals use AI in their work, from content recommendations to automated analytics. Expect to see AI chatbots in virtual lobbies, AI-generated highlight reels, and personalised agendas.
Immersive Experiences
Some events now feature augmented reality (AR) or virtual reality (VR) to merge physical and digital experiences. Virtual attendees might navigate a 3D expo hall, while in-person audiences see AR graphics integrated into stage presentations.
gassProductions: Helping You Stay Ahead
Navigating the hybrid and virtual events 2025 trends can be tricky, but gassProductions stays ahead of the trends. We use the latest technology — from AI-assisted production workflows to advanced streaming platforms with integrated audience interaction.
For hybrid events, we excel at uniting the in-room and online experiences. This can include multi-camera coverage with clear slides for remote viewers, or large-screen displays that bring virtual participants into the physical space.
We help set up live polls, manage Q&As, and integrate social media feeds so every audience stays connected. Our experience means we can recommend the best format mix for your goals and budget.
Embrace the Future of Events
The 2025 event landscape is dynamic and full of opportunity. Don’t get left behind using outdated formats. Whether your next event is hybrid, fully virtual, or a creative blend, gassProductions has the expertise to deliver a memorable, future-ready experience.
Contact gassProductions by phone, email, or LinkedIn to harness these trends for events that captivate every attendee.
