Why over-reliance on automation can create vulnerabilities for AV suppliers and brand agencies.

AI is changing live event production at lightning speed. From auto-tracking cameras to real-time captioning, automation has opened up incredible efficiencies — but it’s not without risks.

At gassProductions, we see AI as a tool to enhance creativity, not replace it. Over-reliance on it can introduce vulnerabilities that no production company, AV supplier, or brand agency can afford to ignore.

⚠️ The Key Risks of AI Over-Reliance

1. Technical Failures

AI camera tracking is powerful, but not perfect. In low light, or when line of sight is interrupted, it can lose subjects entirely — creating missed cues and awkward moments that human operators would instinctively avoid.

2. Accuracy Issues

AI-generated captions, subtitles, and translations are improving, but they still struggle with brand-specific jargon, industry terms, and regional accents. The result? Embarrassing errors that can undermine credibility.

3. Loss of Human Intuition

Automation can streamline workflows, but it can’t replicate intuition. The ability to read a room, react to energy, or hold a shot on an emotional moment — those instincts define great live video production.

4. Security Concerns

AI systems often process sensitive audio and video data in the cloud. Without strict data policies and access controls, that information can become a security risk for clients, agencies, and event organisers alike.

🎬 Real-World Example

Wimbledon 2025 — automated line-calling outage (camera system deactivated)

During a fourth-round match (Pavlyuchenkova vs Kartal), the Hawk-Eye camera system was accidentally turned off for ~7 minutes, missing multiple calls; officials later blamed human error and changed procedures to prevent it.

🧠 How to Mitigate the Risks

Hybrid Workflows

Pair AI automation with skilled human operators. Use AI for repetitive or precision tasks, while maintaining live human direction for creative decisions.

Pre-Event Testing

Stress-test AI tools in realistic event conditions. Evaluate lighting, sound levels, and movement patterns to identify failure points before showtime.

Training & SOPs

Ensure your crew is trained to override AI controls instantly. Establish clear SOPs (Standard Operating Procedures) for when automation misfires.

Data Policies

Secure all AI data streams and storage platforms. Use encrypted cloud services and control who can access sensitive footage or client information.

🎥 gassProductions’ Approach

At gassProductions, we integrate AI into our workflow strategically. We use automation where it genuinely adds value — for efficiency, precision, and speed — but always with human expertise in the loop.

Our philosophy is simple: AI should enhance creativity, not replace it.

This balance allows us to deliver productions that are both technically advanced and emotionally resonant — blending innovation with craftsmanship.

📞 Let’s Talk

Want AI-powered efficiency without sacrificing creativity or quality?

Speak to gassProductions via phone, email, or LinkedIn to explore how we can help you build smarter, safer, more creative video workflows for your next live event.